The Araca Group
2008 – Present

Manager of Web Design and User Experience

+ Raised the overall online conversion rate by 80% by implementing a user centered design process and a website metrics program to provide analysis and recommendations on marketing strategies.

+ Develops user experience design standards and patterns; creates interaction design and information architecture deliverables including wireframes, site maps and page flow documentations and taxonomies.

+ Strategizes on innovative approaches to the shopping experience and applied concepts into wireframes.

+ Designed, photographed and developed the official E-Commerce website for NYC.

+ Leads the creation of E-Commerce websites for over 10 award winning Broadway shows including Wicked and Book of Mormon.

+ Provides thought leadership for web projects based on best practices and current trends in online communications, business plans, and social media.

+ Develops various SQL based and Analytics reports that serves as crucial references for various teams.

2012 – Present

Interaction Designer – Developer

+ Creates and develops identity design and branding systems, including web and print collaterals.

+ Designs and develops the user interface for various independent documentary film websites.

+ Sets up Search Engine Optimization and keyword marketing strategies.

2007 – 2008

Lead Front-end Developer

+ Responsible for the development of a large scale web based solution involving sensitive financial data using various .NET technologies.

+ Interacted with the business units and collected requirements for the application.

+ Developed the database access layer using ADO.NET class libraries.

+ Created database objects like Stored Procedures and T-SQL Functions to retrieve sensitive data.

+ Helped conduct the process of quality assurance through functionality, A/B and Usability testing.


User Experience

Interface, information architecture and usability expert.

Web Design

Front end web design and development

Project Management

Detail oriented and capable of managing multiple projects.

Tools and Others

  • Site Maps
  • Wireframes
  • Information Architecture
  • Conversion Rate Optimization
  • User Research
  • Usability & A/B Testing
  • Use Cases
  • Content Analysis
  • Prototyping
  • Omnigraffle
  • Axure
  • Visio
  • Mockingbird
  • Photoshop
  • InDesign
  • Lightroom
  • Premiere Pro
  • HTML5
  • CSS3
  • jQuery
  • Javascript
  • SQL
  • VB.NET
  • C#
  • PHP


School of Visual Arts
2010 – 2012

Art Direction and Branding

Attended various Continuing Education classes on communicating with customers through the means of print and digital advertising.

Binghamton University & Istanbul Technical University Dual Degree
2003 – 2007

BS on Information Systems Engineering

Spent two years in Istanbul and two years in New York studying Information Systems.