The Araca Group
2008 – Present
Manager of Web Design and User Experience
+ Raised the overall online conversion rate by 80% by implementing a user centered design process and a website metrics program to provide analysis and recommendations on marketing strategies.
+ Develops user experience design standards and patterns; creates interaction design and information architecture deliverables including wireframes, site maps and page flow documentations and taxonomies.
+ Strategizes on innovative approaches to the shopping experience and applied concepts into wireframes.
+ Designed, photographed and developed the official E-Commerce website for NYC.
+ Leads the creation of E-Commerce websites for over 10 award winning Broadway shows including Wicked and Book of Mormon.
+ Provides thought leadership for web projects based on best practices and current trends in online communications, business plans, and social media.
+ Develops various SQL based and Analytics reports that serves as crucial references for various teams.
2012 – Present
Interaction Designer – Developer
+ Creates and develops identity design and branding systems, including web and print collaterals.
+ Designs and develops the user interface for various independent documentary film websites.
+ Sets up Search Engine Optimization and keyword marketing strategies.
2007 – 2008
Lead Front-end Developer
+ Responsible for the development of a large scale web based solution involving sensitive financial data using various .NET technologies.
+ Interacted with the business units and collected requirements for the application.
+ Developed the database access layer using ADO.NET class libraries.
+ Created database objects like Stored Procedures and T-SQL Functions to retrieve sensitive data.
+ Helped conduct the process of quality assurance through functionality, A/B and Usability testing.
Interface, information architecture and usability expert.
Front end web design and development
Detail oriented and capable of managing multiple projects.
Tools and Others
- Site Maps
- Information Architecture
- Conversion Rate Optimization
- User Research
- Usability & A/B Testing
- Use Cases
- Content Analysis
- Premiere Pro
School of Visual Arts
2010 – 2012
Art Direction and Branding
Attended various Continuing Education classes on communicating with customers through the means of print and digital advertising.
Binghamton University & Istanbul Technical University Dual Degree
2003 – 2007
BS on Information Systems Engineering
Spent two years in Istanbul and two years in New York studying Information Systems.
- Brooklyn, New York
- 646 922 0647